There are large crowds of visitors here this summer. I’ve heard many “locals” say this is the busiest they’ve every seen Port St. Joe, and I’d agree with this statement. The area is thriving, though there are some vacation rental properties not doing as well as they did last year. I believe that while we are attracting more people, there are far more properties on the rental market than there were last year. People aren’t spending money out of control like they were on vacations in the post-Covid boom as well. You can’t just put any old property on the rental market at about any price and expect it to fill up like it would in '21 and '22. You’ve got to stand out this year and be priced accordingly. There are neighborhoods adding huge amounts of new rentals like WindMark and Villa Del Sol on a smaller scale. We’ve also had large numbers of individual custom rental homes being built that have come on the rental market as well as The El Governor Motel, Driftwood Inn, and Gulf View Motel opening back up in Mexico Beach. Mexico Beach was decimated by Michael in 2018, and there weren’t many rentals on the market for a few years. If you had a rental, you did great in large part due to lack of competition. This market went from 700 rentals in 2018 to 133 in 2019. It was back up to 459 last year and is now up to 617. Gulf County added a few hundred more rentals as well, and there are far more vacation rentals there than there has ever been. Retail and restaurant owners are all telling me they are either having their best year ever or very close to it. The overall local economy remains strong and is enjoying all of the visitors. The El Governor Hotel with 100 plus rooms in Mexico Beach has opened since my newsletter and just last week the first set of 200 apartments on the west end of Mexico Beach has opened. These apartments are the largest commercial project ever built in Mexico Beach, and this property owned by The St. Joe Company will be long term/full time rentals only. The facilities look nice, but they aren’t cheap with one bedrooms starting around $1,550 per month. Commercial businesses in Mexico Beach have greatly lagged the residential rebuild, and we’re still at one sit down restaurant and no grocery store. In the land of food trucks, our office has a new favorite and suggest giving Bad Mamma Jamma’s a try. These properties placed on the market last week could end up being the commercial future of Mexico Beach. |